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‘Loyalize’ Customers by Remembering Their Needs
Want increased customer loyalty? Try crafting different treatments for different customers, one customer at a time, based not so much on the customer’s value to you, but on what the customer needs from...
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What Does an Angry Customer Cost?
The byproducts of happy clientele are obvious. Sales rise. Stores fill. Facebook “likes” stream in. These promoters recommend the companies they like to their friends. The cost of detractors—a...
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BNC TUESDAY NIGHT SMACKDOWN
The audience roars! This roomful of raucous investors demand answers the way hungry wolves tear at meat. Men and women shout as if in the trading pits of the CME. I see wallets wagging in eager hands,...
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