The byproducts of happy clientele are obvious. Sales rise. Stores fill. Facebook “likes” stream in. These promoters recommend the companies they like to their friends. The cost of detractors—a company’s “haters”—is less clear to many business leaders. For one thing, they may still do business with you — even though they don’t like it and … Continue reading What Does an Angry Customer Cost? Image may be NSFW.
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